October 22nd 2009 8:02 pm PT

We have no plans for Blu-Ray on Xbox 360



During an interview yesterday, Steve Ballmer was asked about Blu-Ray and the Xbox 360. I wanted to clear something up. Steve was referring to Blu-Ray accessories for the PC. As we have said in the past, we have no plans to introduce a Blu-Ray drive for the Xbox 360. In fact, the future of home entertainment starts very soon when Xbox 360 becomes the first and only console to offer instant-on 1080p streaming HD movies. With a library of thousands of TV shows and movies to choose from, Xbox 360 owners can instantly watch the movies they want, when they want, in the highest form of high definition.




Xbox 360 By Larry Hryb, Xbox LIVE's Major Nelson

  • BryceS

    I got the update last night and this evening tried out Valkerie using the Zune 1080p streaming and I have to say that it was absolutely superb. No glitches, no buffering. I think I noticed a couple of times where it had to reduce the picture quality slightly, but i’d really be hard pressed to be certain without bringing up the info pane. This was sitting 2 meters away from a 37″ 1080p display – if I’d been further away, I bet I wouldn’t have noticed any picture issues at all. So I am very impressed.

    Having said all that. I am running on a 10meg cable connection in the middle of a large town. Huge numbers of people who live in the countryside can’t get broadband connections at all, and many people even in big towns can’t get high speeds. That’s just the nature of our appalling telecoms network in the UK. And the choice of movies is woeful. And there are no TV shows. And we can only rent not buy. 540 points = £4.63 ($6.75), which is extremely high to watch a film just once – almost as much as in the Cinema. The blu-ray only costs £16.98 (amazon.co.uk) which you can watch many times over the coming years, it has better audio and it comes with a lot of special features which the digital download does not have. And at the end of the day it can be lent and/or sold.

    While it was interesting to try it once, I don’t think that I will be using the streaming feature much until the library is vastly expanded, that films and TV shows can be purchased (not just rented), that they come with the same special features as the blu-ray version and that there is enough cheap storage on the 360 to store downloaded content. In the future I will continue to buy Blu-rays to play on my PS3 (which I bought almost entirely because it was a Blu-ray player, but which is now taking some of the gaming money which I would otherwise have spent with Microsoft).

  • TokNicke

    “With a library of thousands of TV shows and movies to choose from, Xbox 360 owners can instantly watch the movies they want, when they want, in the highest form of high definition.”

    ok…. in sweden to? or do Microsoft just count US as always :-(
    Why must europe pay the same goldmember fee when we dont get everything?


  • Lenonn

    I would buy an add-on Blu-Ray drive. Not putting one out will just lead Xbox owners to buy standalones or PS3s as BR gains popularity. And, what falcon said on page 1: I like to own some of my media, not just renting.

    And with Battlestar Galactica, Star Trek and other shows and movies I like coming out on Blu Ray, that is the way to enjoy them.

  • Lenonn

    Why not do games in Blu Ray AND regular DVD? They already do limited editions and regular editions – just make sure the game boxes clearly indicate what disc format is used.

  • mchiefvs360

    Blu-ray is one of the few advnatages that a PS3 has over 360, but it just about ends there. Just hope that movies on demand comes to Australia soon, and Inside Xbox and Community Games.

  • TES7769

    For this to be viable, everyone with an internet connection would HAVE TO have at least a consistant 6mps high speed broadband line(with the afore mentioned throughput), and as we know, only a fraction of those that DO have broadban,d have this kind of throughput, and then only from a handfull of broadband providers.TRUE streaming of 1080p movies on par with the quality of a decently authored Blueray title is YEARS away.We *might* see it by 2012, once highspeed broadband is in the majority of US homes, and IF those homes are equipped with the equipment needed for playback.As of right now, it’s ultimately alot easier for the average person to get a Blueray player and start buying/renting Blueray movies.

  • Beluvius

    Just for your Info MS: Have you ever heard about all the beautiful extras added to Blu-Ray-Discs in comparison to Video-on-Demand on XBL: Subtitles, Making-Of’s, B-Rolls, Interviews with Cast and Crews, alternate endings, Movies in original language (interesting for everyone living in non-english speaking XBL regions). I think non of these features is supported by your “superior” service. So it’s PS3 then i guess…

  • Capt Moore

    I have several friends have the money, but are choosing the PS 3 now because they can justify it to their girlfriend/wife as a bluray player. They told me that if the Xbox played bluray movies they would have bought that console instead.

    Just allow us to plug in any Bluray USB drive and sell us a Bluray playback kit (like Microsoft did with the original xbox, needed to buy the software for $30 to pay the DVD license fee.)

  • BEN500

    @CaNiBaL Elite

    Yer i saw this once i started the preview.. **Humble pie Tastes ok** Still there are no special extras like a disc?

    Would be nice to see the Major put up a vote simple yes or no to do you want a blu-ray add on.. then maybe we can all see the truth and if the yes is muh bigger then the no then maybe MS just might be motivated enough.. however im starting to agree more with DevilTriggerEX and just looking at getting a PS3 just for the blu-ray drive.. (oh and for UK users “Iplayer” as well would be nice full screen i know there is a wii channel coming for this but wii is only 480 and the iplayer transcode will be 780i for the HD content.)

  • BEN500


    Why do MS charge £100 for a 120gb drive when thats so small you cant even by them any more in PC shops, i can get a 1TB drive for that price, if the drive was solide state then maybe but since your too cheap to even put a fan on the processor i cant see this drive being anything but the cheapest.. i think you guys should at least give us a 500gb drive for that price, this allows you to still be greedy and over priced while giving the illision you like the customer..


    Ballmer clearly said that Blur-ray will be coming to Xbox 360. There is no deigning it. HE SAID IT. Either the blokes a complete retard or someone is lieing to us. Either way it stinks of a cover up. But what do you expect from a greedy capitalist company in America. The land of the lie.
    It makes me laugh how M$ thinks it can get away with it.