August 30th 2010 4:00 pm PT

Price change for Xbox LIVE Gold subscription


I wanted to let you know that as of November 1, 2010 we are increasing the price of an Xbox LIVE for some members. This price increase only affects Xbox LIVE Members in Canada, Mexico, United Kingdom or the United States.




1M Gold:  $7.99

3M Gold:  $19.99

12M Gold:  $49.99

Starting Nov 1, 2010

1M Gold:  $9.99

3M Gold:  $24.99

12M Gold:  $59.99



1M Gold:  4.99 GBP

Starting Nov 1, 2010

1M Gold:  5.99 GBP



1M Gold:  $8.99 CAD

Starting Nov 1, 2010

1M Gold:  $9.99 CAD



12M Gold:  499 Pesos

Starting Nov 1, 2010

12M Gold:  599 Pesos


Unless listed above, there is no change in any other subscription packages.


Since launching Xbox LIVE in 2002 we have continually added more content and entertainment experiences for our members, while keeping the price the same. We’re confident that when the new pricing takes effect, an Xbox LIVE Gold membership will continue to offer the best value in the industry.


However, we do want to thank our loyal members and give you the opportunity to lock in your current price with an additional discount, so now would be a good time to renew your subscription.


Again, the only subscription packages impacted are those mentioned above. For instance, the 12m UK Price? Not affected since it is not mentioned above.


Edit: You can sign in and hit this page on to find out when your Xbox LIVE subscription expires.



Archive By Larry Hryb, Xbox LIVE's Major Nelson

  • WoopyD

    Rip off much? 17% higher? And that’s for the 12 month people. Here is a side story>>> I am a “Loyal customer” I have had a problem with xbox live and called them in April to try and get it fixed, I get a phone call every two weeks saying the problem isn’t resolved yet. Its like they are rubbing it in because it is September now. The truth is it will never be resolved and they hope I forget about it, and I have tried to be patient. I even signed up for this website changed my motto and waited an hour to post this today after I received my email, about the price raising. Raising the price 17% are you kidding me.

  • Misaki Ki

    Ahahaha… Thanking loyal members? The new price kicks in just before older members get their renewal.

    Lately, for a long time, it’s just been useless service after useless service. We’ve gotten very little in the form of actual new features.

  • WoopyD

    OH and I forgot to add don’t you just love the * next to nearly all the “awesome services.”

  • Grumbledock

    Why MS why?
    I was a loyal customer, kept buying gold and tried to tell myself it was worth 50$/year, it was way better then PSN, better network and less cheaters.
    You proved me wrong, can’t even play Halo 3 or CoD without cheaters, lag and a lot of blam!
    On a PS3 I get less hackers/cheaters, Free DLC, Free games, Free themes, and a lot more, and to compete with that you RAISE?! the prices and offer LESS content?
    You really must dislike us customers, but don’t worry.
    If I must buy a Ps3 to play online on a decent network without cheaters, and can get free stuff doing so, I’m leaving. Thank you for nothing SM, Bungie is free and so am I.
    Won’t see you next gen…

  • SPARKY123

    I have to say, as a 12m UK subscriber I’m relieved to see that this isn’t changing. I honestly think it is a bit poor to increase prices in some regions when we they don’t even get to experience the full range of services that the USA does.

    In principle I have nothing against paying more as long as I see value for the increase. Instead of offering access to rubbish ‘Social Networking’ stuff that we can all access for free on PC’s, MS should instead concentrate on enhancing game related content as well as look at offering more content to certain regions.

    It makes my free PSN access look all the more attractive and will likely result in me deciding to purchase more future titles for the PS3 because I can at least ensure access to multiplayer gaming via my PS3 instead of having to worry about being held hostage to any future price hikes MS see fit to introduce. It has me dreading the release of Natal or Kinect or whatever it is called, I half expect them to add a load off features to the dashboard that require you to stand there looking like you are having a fit, and then they’ll try and charge us all extra a month for Live in order to use these ‘Must have features’ that many core gamers couldn;t care less about.

  • Gildster

    Well, tbh, for us in the UK most people will just buy the discounted Annual Live membership on Amazon etc, so not really any biggie… The price has remained constant since launch, so with inflation etc it was bound to change at some point.

    Always gonna have people complaining, so Major Nelson = Microsoft’s Whipping Boy de jour :)

  • Xlrking

    If people from other countries arent understanding what most of us americans are saying, its that we dont want to pay more for features we dont use, all i want to use is online play and xbox live parties.
    If any of you other people from other countries know how useless the other features on the american live service is, youd see where we are coming from.
    There should just be a xbox live subscription that gives me online play, and not a bunch of other crap.

  • Rivone

    Genius, Sony. What better way to get us to focus on the PS3 than getting your rival to raise it’s price. Oh wait.

  • DoubleJ169

    All I have to say is how are you going to PAY Activision all of that money to keep Call of Duty DLC exclusive for a month (Which NOBODY cares about!), and then raise the cost of XBL? I’m calling BS Microsoft.

  • The LaGREW

    I am upset at this as well but if you look at it from the buisness perspective, they just sold a crap load of consoles that will more than replace those that quit. I am also betting most of us will pay the extra and just learn to live with it.


    Whilst I do understand our American friends frustrations as to the price wise I hope you now understand how people from territories outside the US paying more than the US price have been feeling for years, that is not getting value for money.

    Also once again we get the cut and paste response from the Major saying comments will be passed on to the team. Is this the same people we have been fobbed off to when we ask questions on value for money for our UK and elsewhere and their subs.

    As others have said PSN is getting more and more for free, and the sub based sstem is giving free games every month discounts to DLC free themes need I go on? We know the BBC wanted to supply the BBC iPlayer to all members be it Gold or silver as but you would not allow this.

    BBC is free on the PSN. ITVPlayer is coming and discussions with Channel 4 and Sony are ongoing to supply their superb 4OnDemand service.

    This is in addition to the FREE online multiplayer which has (for me at least) been as solid as houses unlike X-box live, remember the Christmas where live had a complete outage meaning the system more or less became a glorified MP3 player as no one could access their stuff because it was locked to the service.

    Sorry Major you can moan all you want on Twitter but you have no symapthy from me.

  • Bristolmonkey69

    I was unhappy when the price change came to my attention, in fact if I hadn’t read about it I wouldn’t have spent any time thinking about my current subscription and it would have continued.
    Instead I did some reasearch and found out that the only gold feature I use is multiplayer, adding twitter, facebook etc is not adding value to MY gold membership. I guess they didn’t make an extra £1 from me with this but lost £4.99. Keep up the good work MS, you’ve just lost another customer.

  • Bristolmonkey69

    Quick note, I’m from the UK, I spent 30mins searching for an option online to cancel my subscription and I just couldn’t find one, they have made it impossible to cancel or change your subscription online, this incensed me even further and made sure I followed through. I called them and 8 minutes later it was done, I will be free of a recurring subscription from the 10th of september, when my gold membership will be downgraded to silver.

    Don’t bitch about sub increases, vote with your wallets instead :)

  • willow ve

    Major i hope you’re actually taking the time to read through these posts. i understand that it might be overwhelming (due to the fact that you’ve been slammed with over 700 comments), but it’s mostly people expressing the true desire of the community. give us options, tiered pricing, whatever you want to call it. please don’t force us all to pay for “services” that many of us will never use on our xbox (netflix,, twitter, facebook, etc. ad nauseum)

  • CochransLac

    This is the WORST time in the world for price increases with the way the economy is. The only logical thing is it has been the same price for awhile and this was bound to happen sooner than later, but now ??? Maybe MS needs to cut back on some of there employees that do nothing than a monkey could do, look at the wasteful spending you guys are doing at this time.

  • examark

    Major, can you please speak about this issue on your next “regular” podcast after PAX.
    If have said my two pennies worth (back on page 16)and see no point reitterating what several hundered unique members already have, but I really would like to hear your office/unofficial views on this.
    Having said that, maybe MS is announcing something Major(!) at PAX this weekend and we’ll all be happy, then again, maybe not :(

  • Lohengriehn

    Wow. So much postings since I last visited :-) I dont think they will ever check. Someone said…actions are louder than words. I agree.

    But let me ask: The online game is free on PS3? Never knew that. (Gotta check that out in detail) I heard they have a better avatar integration to their dashboard too. Some kind of hall where you can meet your friends (avatars) if I recall correctly. Unfortunately the console is still so expensive – compared to what you can have with the pure money instead (car repair, 3 years car taxes, a small vacation at a beach…:-) )

  • calderracrusade

    I’ve been a member since Live launch, but I changed accounts a couple of times so my ID doesn’t accurately reflect my original sign-up. A major component of why I was so happy with the Xbox brand was that I thought Microsoft was listening to its audience. Sony gets away with too much- people don’t hold their feet to the fire for their mistakes, and that’s why I’ve never owned a Playstation. Nintendo also has a rabid fanbase, but they generally do a good job- their repair and warranty servicing is amazing, even if WiiWare is the worst market of the three consoles, and I owned a Wii briefly before I figured out how much more time I spend on my 360. This change shows me Microsoft isn’t listening like I thought they were. If this becomes a trend, I would support a boycott on Gold membership. I am also considering the possibility that I will not purchase the next Xbox console.

    Gold should become cheaper, not more expensive. Why do members paying $50/year watch ads on the console? ~$50 should be ad-free service, ~$30 (of even ~$20) should be ad-supported. Also, claiming things like “Video Connect” are value-added features is male bovine excrement. Sorry Microsoft, but here’s a long-time customer saying you’ve instantly gone from satisfactory to tugging the last straw.

  • forsakenskys

    This is just so nice we get to pay more. Maybe remove the ads give us all as in every xbox live member free content add some cool new features but this will never happen. What happened to the good old days Xbox Live? when they tried to be the best

  • Kroesis

    I found out about their subscription cancellation last night when I was cancelling my wifes gold sub which was surplus to requirements. I remember last year suspending mine for when I was on deployement. I could do it easily from the account management section on, now though I can only contact them by phone to cancel, apparently due to security purposes.

    So it’s easy to sign up online, pay online, change card details online or from the dash, but to downgrade from gold to silver.. contact the helpline. Just hope that you don’t have a long gamertag with numbers and mixes of capital and lowercase letters.. it’ll take the guy on the other end of the poor phone line ages to understand you!

  • Wiizpig

    Basically, US members now pay a similar price to what the majority of European members always paid. (€60, so it’s actually more than $60)

    But European members never got 1 vs. 100 and other free stuff, we pay more and get less.
    Hopefully this will change.

  • Zuganug

    Let me say I really, really love my XBox. But I’ve paid a LOT of money for multiple consoles, accessories, and games over the years. And have had to deal with multiple RROD problems (who hasn’t, and none of us has forgotten). I think that raising prices just adds insult to injury, and don’t feel that I’m getting any value for it. Most or all of the services being promoted are either free out on the internet, or in the the case of Netflix, I’m already paying the vendor directly for it.

    Microsoft, you have a great product, but we’ve all paid significantly for it. Instead of hurting your customers in tough economic times by raising prices, do the right thing and LOWER prices.

  • Rdsknsfan3

    Someone mentioned Kinect being one reason why the increase is happening. Make THOSE PEOPLE pay the increase. I’m not going to EVER buy Kinect, as I don’t want to act the fool dancing around my room to use my console.
    Make the ones who use Kinect pay the higher price and see how many buy it. I think that would show how good Kinect really will be.
    Why should I pay for the use of Kinect which I’ll never use?

  • MartinChris

    MN – in the UK, this is referred to as ‘taking the piss’.

    I would LOVE to see the financial justification for a 15% price hike in the US (17% in the UK on a monthly basis). Are you introducing dedicated servers for online play? No? So we’re still hosting games on OUR broadband connections and OUR consoles and pay YOU for the privilege? No way. No more renewing for me – I’ve not played in months because nothing seems to be done about cheats online, even though we’re paying you a pretty penny to play them. You were charging too much for XBL to begin with (considering we host the games for you).

    Just remove the 30ms ping limitation you set to stop people hosting their own LAN games across tunneling apps and let people decide whether they want to pay for the ‘stability’ of a managed datacenter or rather risk hosting games themselves.

  • Veive257

    The email I got from xbox informed me that I’d be paying the extra money to support the new Kinect features – now THAT is a waste. Kinect is going to be a dismal failure and it looks worse as it gets closer.

  • madMARTINmarsh

    Im with ZUGANUG…

    I will not be re-newing my gold membership this year or any other year while microsoft is of the opinion that any paid for subscription to xboxlive is good value.
    I have been a gold member since the first xbox (3 different accounts) and I didnt mind paying the money to play online then because there was no better alternative but now we all have a better alternative, an alternative that doesnt force owners to pay for its game then pay again to play them online effectivly forcing us to pay twice for our games… if its good for sony then why not microsoft?

    I love my xbox 360 and have a huge collection of games for it in excess of 150 (probably more than that but I cant sign into to check because its down and you expect us to continue paying for this shite? ha ha ha) so I wont be trading it in for the paultry sum game stores are offering but I will not buy 1 more game for it.

    People use some sense and vote with your WALLET!! £1.2 billion profit last year and they increase the price of our subscription??? This is theft in its most deniable form.

  • miangogico

    I’m sorry, but I’m getting tired of paying of overpriced items. I suppose it’s my fault for having picked a Microsoft console instead of the competition 3 months ago. I’m just going to let LIVE run out and then sell the thing.

  • ShaggyB

    question if major is still reading these. My console offered to allow me to lock in a 39.99 renew price for my subscription. It expires after nov 1st, so i chose to take the offer. It wont be effected will it?

  • Jus dUx iTs

    As a college student money is hard enough to come by and the reasons Microsoft gives for the price increase makes no sense with competitors offering us free online for console gaming. As many people said, they are making us pay for services that are otherwise free on a computer, and the computer gives us many more features than it does on the Xbox. It just is not worth it to be paying anymore than we already are. Once my subscription is over, its back to PC gaming.

    I’m done playing into these markets.. and to think I was going to get the new xbox and kinect.. No more xbox for me..

    Who else is with me?

  • Av0cad0

    Is there a negative star rating?
    It’s not a big difference in price but MS hasn’t come through on many gaming offerings such as 1 vs 100 or Joy Ride, which was supposed to be free for gold members.
    I’m thinking that this is a ploy to make the family subscription more attractive.

  • Av0cad0

    I suppose this is one of the great new features that original Xbox support was dropped for. Thanks.

  • CooperHawkes


    This isn’t your fault, I know this. Please let the powers that be know that putting out a price increase without telling us what new services this is going to cover is bogus beyond a doubt. I will not be renewing my gold. And I’m not happy about it.


  • The PerfectCr

    Frankly I am surprised at the comments here. This amounts to a US$0.83 increase per month. EIGHTY THREE CENTS. And that is RETAIL PRICE. Who pays retail price for LIVE? I’ve routinely obtained 13 month cards from eBay and Amazon and never paid more than $30 a year for an Xbox LIVE sub. Whine less and shop around more. Geez.

  • K4P LarcenIII

    What a rip!

    I mean, we pay to shop in the XBox marketplace, isn’t that enough? This is just plain GREED

    Cut all the prices in half, and drop the monthly charge, and they’ll get three times as many sales. Steam, FREE; Nintendo Wii, FREE; PSN, FREE; XFire, FREE

    The list goes on and on and on. Also making you’re own servers is fun, and promotes clans.

    XBL just messed up gaming by furthering divide a great community. Why am I the only one who can see this? I mean more people are mad about Digg changing, which is free in every way, yet this is out money! Let Microsoft know they can’t push us around! They didn’t raise rates in other countries because they know most Americans would put up with it. Let them know, I urge members to cancel their XBL account, even if they only have 1 month left. It’s principal we should stand on. Paying for Facebook? Wow thanks microsoft! I can imagine all the back patting that went on in that meeting…

  • Jus dUx iTs

    @The PerfectCr
    –Then when will it stop? Who says they arn’t going to increase again? They may just be pushing us to see how much they can get without losing a solid customer base. If we put down our foot.. feet.. then maybe they will realize that we, well most of us, are done playing into this market.

    -off subject- As for shopping around on eBay and Amazon, I just don’t have a credit card. And I really don’t want to use one unless I really have to, I’ve seen first hand what it ‘can’ do in the hands of the irresponsable.

  • Ironruster

    Upset about this as well. Been on live for 3 years, still not sure whats with all the ads we have on the dashboard. I am thinking the above mentioned 3 tier subscription system is the way to go with this. Not making those of us who don’t want all these extras pay for them, Facebook, Twitter, ESPn, etc. All I want is mutiplayer, private and party chat, and the Game and Video marketplace. Please look into the 3 tier subscription system idea. As well its very terrible idea of telling us there a price increase coming but not why it going up. Your probably saving that info for some upcoming event, but I think you need to tell us well before Nov. 1 comes around. Thanks

  • cerafino

    funny how some people bitch around about $10 per year and on the other hand shell out 20 bucks for some half-baked mappacks without thinking…

  • Da Chupathingy

    I established an account for Major Nelson just so that I could say “way to go” in raising prices when it seems like the bang for the buck is NOT there. I’ve long been an Xbox fanboy, but the online service is becoming questionable. Why ads? Why no free games or offers? Why force companies to raise M$ point prices? C’mon! How can I be a fanboy when you keep making it harder for me to do so?

  • SpiralGray

    I’m afraid I have to agree with the complainers. The statement that, “Since launching Xbox LIVE in 2002 we have continually added more content and entertainment experiences for our members, while keeping the price the same.” rings a little hollow and disingenuous. Yes, you’ve added Netflix (which I have to pay for separately) and you’re adding Hulu (which I’ll have to pay for separately). The addition of, facebook, and ESPN I’ll never use. I rarely play on-line. So where’s the benefit to me? Perhaps you need to go to a more al-a-carte program where people can pay only for the services they use?

    I don’t know if you’ve heard, but everyone keeps trumpeting that “the economy” isn’t the greatest right now, and you’re raising prices on a service that is most definitely a luxury. Seems like really bad timing to me.

  • MetalBoxFan

    They should just charge more for those crappy avatar items instead. but then again 10 bucks isn’t that much I guess. but for me it’ll just mean one less game I’ll be able to buy. sorry game company’s xbox gets my $10.

  • Premierdrmmr07

    I thought you guys wanted to stay in second place this gen? You guys sure seem to be doing everything you can to get to 3rd place quickly…

  • Big Boss Z

    10 bucks here is chump change but its still not right. price hikes and rip-offs like this forces people to look for cheaper options. the guy in mexico probably makes 124 pesos a day! a day!! LOL! you expect him to work a full day just to XBL? He probably would or maybe he would join his uncle and jump the border for a better job to pay for Live? hahaha! 20 usd map packs, 15 usd garbage Arcade games, and now 60 for live? when will you raise the prices on games!? I know Im still gonna keep my live service but maybe i wont renew all of my consoles…. The mod community always loves this news


    Sad thing is they knew they was going to do this for months. Even before E3. But they didnt mention it then. They went back to the old play book. DENY DENY DENY!!!! LIE!LIE!LIE!

  • Big Boss Z

    I pay for a good live experience!! right?? then why am I getting hacked by gamers on live service!!? I’ve filed a complaint, contacted you, stepto, and bowling about this! and no one is even trying to fix this or help out!? Maybe you were busy with more important things like this? Bowling is probably making the next 25 USD map pack giving ‘the gamers some more good ‘old’ maps’!?

  • dive4ever

    To all of you that are asking for Microsoft to announce an option without all the bells and whistles.

    They have had that for years, I have been on it for 7 years, it is called,


    All we get is online gaming and we pay more than you so please man up, make your parents proud, and get over it.

  • SumHydroponic

    Wow, I am not happy about this news. They take away 1 vs 100 and then go and raise the price of LIVE. You bring on more Prime Time gaming and I wouldn’t mind the raise in price’s, but as it is, I don’t feel like the extra money is worth it for LIVE. To many ads, hardly ever a free game. Doesn’t the PS3 Online Premium offer free games and such for the extra money?

  • LifeSong

    I am pretty sure they are working on a new Prime Time gaming option (similar in concept to 1 vs 100) but they just haven’t announced it yet. Major Nelson and others hinted at it in one of their podcasts.


    I Predict on Sept 14th we will see what great service we are paying for. Another great xbox live outage day followed by days of problems. Remember the last time this happened? Think microsoft is prepared? this helped me save $399 come Sept 14th. As i canceled the Halo reach console I had preordered.

  • USMC MSgt B

    After reading this and seeing as how XBL Gold offers me NOTHING I can really use here in Japan (and extremely little else I would use stateside), I cancelled my automatic renewal of Live, which should expire in March (I tried to navigate the menu on 360 to do this, then was directed to go on my PC, then I had to navigate and guess my way through to the menus and screens for the option to do so).

    Finally, I chose to shut off automatic renewal, at which point it said:

    “We don’t want you to miss out on all the fun!
    When you disable automatic renewal, your current Xbox LIVE Gold membership will not automatically renew at the end of its term. We respect your decision but before you proceed, allow us to take a moment to remind you about why NOW—more than ever—it’s great to be Gold!… Play Online with friends. Instantly stream movies from Netflix. Get exclusive add-ons and discounts. The stadium experience in your living room. Enjoy video chats with your friends. Connect with friends on Facebook right from your TV. Update your status on Twitter right from your TV. Stream personalized radio from”

    I had to laugh to myself at this point. I can already play online with friends on PS3 for free if I desire, I don’t have the option to stream movies here in Japan (and I can also do this on PS3 for free), I get at least four games a month for $10 less with PSN plus with “exclusive add-ons and discounts”, I don’t care about ESPN, I can already video chat with up to six friends at once if I choose to do so on PS3 at no extra charge, PS3 has a non-gimped version of Facebook for free, I don’t use Twitter (which is also free on PS3), and while I listen to occasionally, I just clocked Pandora playing music from the XMB on PS3 (bookmarked through the browser – and on the slow ass connection here) at 1 minute flat.

    Three more screens of trying to talk me out of cancelling automatic renewal (online games! perhaps you would like a different subscription plan? are you sure?) it was finally done. Good riddance.

    You think Halo Reach online and 1 mo. timed exclusivity for a few shooters is that special Microsoft? Congratulations M$ (you fully deserve this moniker now, there is no denying it), Sony has eclipsed you in paid online services to gamers, and you still had to tack on another $10? If games or valuable features that I (and many of my fellow gamers) want to actually use are not added to the Gold subscription before mine expires (Mar 2011) you just lost another Gold customer, and the only reason I have it now is because I am locked in and can’t get a pro-rated refund.

    I encourage all dual PS3/360 gamers to vote with their dollars for the gaming/feature value that PSN Plus/PSN offers over XBL Gold, and I’ve been a loyal subscriber to XBL Gold for the last four years… no more… UNLESS Microsoft makes a sincere effort to bring real gaming value to XBL Gold. How can they do this?

    PSN plus currently rules for people who value games first by offering at least 4 full game downloads per month (7 in August). What Microsoft should do is counter with their own monthly downloads of 1 Arcade game, 1 XBox Originals Game, and 2 Indies games at the very least with XBL Gold; and if they really want to compete, add a game from the Games on Demand monthly.

    What I don’t like is being charged for all the stuff I don’t want or need from both services offered regardless. I think the ideal solution to this would be offering the option of customizing your monthly paid service: don’t want free monthly themes or avatars? Take it off and save $1 or more a month. Don’t want ESPN or Kinect video chat? Opt out and save $1 or more a month.

  • Orionz Dream

    So this generation games went from $50.00 to $60.00 a pop. Games have a ping limit set on them so you cant play online if you dont pay for their online service. MS said its titles would not go over $49.99 but that was quickly forgotten. Then map packs that use to be free last gen after timed exclusives are now $20.00 and there are many of them. Now publishers are talking about adding PER GAME online charges plus Live has jumped to $60.00.
    You know Nintendo only lasted 2 generations with market leadership then it took some time for them to get back to that level. Sony made it 2 generations and stumbled out the gate on gen 3 but has worked to catch up. I dont think MS will lead next gen because of stuff like this.