March NPD’s: Xbox 360 remains the top-selling console of 2011

Xbox 360 was the number one console in the U.S. in March 2011, based on console and software sales, as well as ongoing demand for Kinect, the fastest selling consumer electronics device in 60 days.

March NPD highlights include*:

-Xbox 360 sold 433,000 units in March, maintaining the number one console spot in the U.S.

-Xbox 360 console sales were up 28 percent year over year, the largest growth of any current generation console on the market.

-Total retail spend on Xbox 360 platform (hardware, software and accessories) reached $457 million, still the highest among current generation consoles.

-During the month of March, four of the top ten console game titles were for Xbox 360 including: Homefront, Dragon Age II, Crysis 2,and Call of Duty: Black Ops.

We expect this momentum to continue throughout 2011. In the coming months, Xbox 360 owners can look forward to the arrival of Kinect-enabled Hulu Plus, as well as a diverse catalog of new games.


*Source: NPD Group, March 2011



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