October 23rd 2012 12:00 pm PT

Entertainment For All Plan expanding to five US Retailers

Beginning Oct. 28, we will be continuing a new pricing program we started testing in May called the Xbox 360 Entertainment For All Plan that provides another way for consumers to get the complete Xbox 360 experience at a low cost of entry. Expanding to be available at five major U.S. retailers in-store and/or online, consumers now have more value options to choose from and receive a discount on select Xbox 360 consoles and bundles with a two-year Xbox LIVE commitment ($14.99/month). We are pleased to add another incredible value for consumers this holiday season, proving that there’s never been a better time to own an Xbox 360.

The Xbox 360 Entertainment For All Plan will now include:

  • 4GB Xbox 360 with Kinect for $99.99*
  • 250GB Xbox 360 for $99.99*
  • 250GB Xbox 360 with Kinect for $149.99**

*With a required two-year Xbox LIVE commitment ($14.99/month)
**For a limited time

And, the program will expand to roll out to the following retailers in-store and/or online this fall***:

  • GameStop: Oct. 29
  • Toys R Us: Oct. 28
  • Best Buy: Oct. 29
  • Walmart: Oct. 29
  • Microsoft Stores: Nov. 5

This holiday, we are making it easier than ever to own an Xbox 360 and experience everything the device has to offer including blockbuster games as well as new entertainment experiences like Xbox SmartGlass and Xbox Music

More about Xbox 360 Entertainment For All Plan on Xbox.com

*** Dates subject to change.

Xbox 360 By Larry Hryb, Xbox LIVE's Major Nelson

  • Calum Young

    Microsoft only care about the US…. thanks Xbox.

    Much love,


    • tabicat

      Trust me, you don’t want this. It’s a terrible deal. Only a fool would pay $15/month for for Xbox Live. I’ve only paid $35/year, and that’ll be true for the next five years.

      • Hugoku

        Then again someone else would say XBL is a terrible deal and call you a fool for paying at all, but that’s how it is.
        Do I need an Xbox right now? Should I rather wait and save the money? Do I take the plunge now with these deals?
        I guess it depends on what your priorities are and how deep is your pocket.

        • tabicat

          That’s not a valid comparison. If you want an Xbox and an Xbox Live, what is the best way to pay for it? You can get a 4GB Xbox on Amazon for $200, and then $35+ per year for Live, for a total of $235. Or you can spend $100 + 12*$15 == $280. So in less than a year, you have already wasted money. Frankly, I consider EFA to be a scam.

          • Hugoku

            Personally, I do too. And that is true for all financed goods (which is what this is in the end).
            Some people do not have the cash, or self restraint to save up and buy these, obviously not-critical household items.

          • http://twitter.com/toohats toohats

            But you do get to play it for that year.

    • Calum Young

      Thanks guys, I understand now.. but the UK do need more deals/apps ect.. @majornelson

    • http://twitter.com/fcviotto Fernando Coli Viotto

      Here in Brazil is even worse. Believe me.

  • http://twitter.com/DeiJaVu Edwin D.

    How about different pricing levels for Xbox Live?

    I want to play online but I shouldn’t be paying for the ability to use things I don’t want, like Netflix and Hulu Plus, or for things I might use, but can’t, like ESPN 3 (Time Warner Cable).

    Have Xbox Live Gold be for everything, Silver for just the gaming without the extraneous stuff, and Bronze be what Silver currently is.

    • Hugoku

      You are not the first one to voice this idea. Much less on this very blog.
      Still, it does not mean is not worth voicing again and again.

      • http://twitter.com/EkuquoL J’

        An he isn’t the last… But its true. You constantly put money into Xbox LIVE to play a game you ALREADY purchased(Multiplayer included) . Why should a user have to pay to play a game they already own ?

        For connectivity?? Hardly, Microsoft’s Xbox LIVE uses bandwidth floating. Also known as “cloud networking”. That means: When a user gets on Xbox LIVE network they are sharing their bandwidth over Xbox LIVE. This method of networking relies on how many Xboxs are online. This Method of networking requires MINIMAL dedicated server networking. So Microsoft doesn’t have to buy massive servers and upkeep the network. They just float and share your bandwidth.
        An that, my friend… Is how the networking cloud works.

    • uxo22

      But, weren’t you pay the same amount for xbox live before those things were even added. There’s two trains of thought here, one would be that you are paying for something that you aren’t using and the other is you are getting multiple new features added that you are paying no additional money for. It’s simply a matter of perspective.

      • http://twitter.com/EkuquoL J’

        You own the multiplayer of your game… When you play Battlefield 3. You actually connect to a EA(Electronic Arts) Server. Not a Microsoft one… So why should you be paying Microsoft to play your game’s multiplayer — When you are not even connecting to a Microsoft server?

        Its not right for Microsoft to play as the middle man for a game that is NOT their property. You don’t even use Microsoft’s bandwidth to use the internet… The bandwidth you are on… IS YOURS — You pay your ISP for connectivity. Microsoft adds plays a middle man, practically blocking your game play… For no reason at all.
        Its your internet connection; Its your video game(you bought & with multiplayer included); your console…. Why should you pay to use your bandwidth?

      • this_is_my_humble_opinion

        Actually, in the past the official price for gold was 50$, so you didn’t (officially) pay as much.
        However, the main reason put up with the price of gold in the past was because there was no competing service. Now there’s the PS3, but people are already invested in the Xbox 360 and the same goes for their friends.

        But what do you think will happen next gen? Under no circumstance I see myself shelling additional 60$ per year (which accumulates to over 500$ over a console lifespan) on top of the price of the console – especially since nobody can guarantee the price won’t rise again in the future.

        Assuming Sony publicly announces it will keep the current PSN model on their next gen hardware and not charge for online, I assume most customers will simply not buy the next gen Xbox for online gaming – it just doesn’t make any sense when most games are multiplats and already offer a parallel experience on competing consoles. I just hope the people in Microsoft understand this and are smart enough not to try and repeat the fiasco when they tried to charge for online on the PC space. People now know they have other alternatives to chose from.

        • uxo22

          I see it this way for me. I have an xbox and a PS3. Although I use PSN sometimes, it’s not that much fun to me. Something about PSN, just doesn’t fit my taste, can’t put my finger on it. I enjoy XBL much more, 50 bucks per year is really not that big of a deal for me. Hell, I sometimes spend 50 bucks a week driving depending on how busy my week get. So if I get to play with people I like and also get some excellent content that I also like, then 50 bucks isn’t that bad for me. Beside, there are four of us on a family plan in my house so, it’s only 25 per year. I’m content, and as long as I feel it’s worth 15 cents a day (7.5 cents per day with four member family plan [wife and two sons]) I can live with it.

    • http://twitter.com/EkuquoL J’

      LOL yea… Microsoft could do that and microsoft would probably stop losing its customers. It wont happen though… Xbox LIVE brings a lot of money in for Microsoft. Not because people pay(re-paying) to play their game’s multiplayer. BUT Xbox LIVE sales user information and other lil surveys Microsoft conducts without you knowing… An they sale that statistic information also… You pay to be surveyed. LOL

    • http://twitter.com/fcviotto Fernando Coli Viotto

      I think they want to sell the “complete bundle” every time so you can have access to other stuff…but this other stuff could at least have some discount since I’m already paying for being gold. :/

  • http://twitter.com/TrueBoricua Trueboricua

    this just proves the new xbox is coming lol, trying to get rid of stock piled 360

    • Lee Rayson

      Errr no it doesn’t if anything it proves they plan on staying with the 360 for as long possilbe which is why there trying to suck more people in that dont want to buy a console but rather rent one

      • http://twitter.com/ciprodriguez ciprodriguez

        Renting implies that you have to give it back. You don’t have to give it back with this plan. It just gives an option for people that can’t pay up front and don’t have a credit card as I was just now told

        • Russell Gorall

          Microsoft should take back all the dead 360’s.

      • http://twitter.com/GreenMistt Miller

        What? This isn’t renting. That would imply I’m renting my phone, because I pay a monthly contract instead of buying it out right.

        • Lee Rayson

          When i written the comment i was meaning long term subscription but ended up going along the lines of renting

    • http://twitter.com/EkuquoL J’

      LOL… nope actually no one pre-ordered windows 8… So they had to stop production of the next console.

  • http://twitter.com/ciprodriguez ciprodriguez

    It’s only for people that can’t pay full price up front. Let’s break down the numbers for the Xbox 360 250 for 99.99. At Wal-Mart it’s 249.99 was 300 and 2 Xbox live 12 month subs for 50 bucks each = 350 dollars. Now get the Xbox 360 250 GB no Kinect for 99.99 and pay Xbox live 14.99 per month for 2 years = 460 dollars. So you are paying 120 in interest that’s how they bend you over. Also not including interest from your credit card that you used to out the purchase on. I’m just saying if you can pay up front then do so and buy a set of Astros with the extra loot you saved.

    • Craig Wagner

      And it’s even worse when you consider that you can get a year of Live for about $35 if you shop around a bit. A 360 is not a necessity. If you have to finance one (which this deal is, don’t kid yourself) then you don’t need one.

  • http://twitter.com/fcviotto Fernando Coli Viotto

    Cool. Now could you please fix your Shocktober deals and put I am Alive and Deadlight (mong the other stuff you’ve probably missed) with the 50% discount you have annouced last week?

    Thank you.

  • Russell Gorall

    The more you complain about things to Microsoft, the worse it gets. People have been complaining about Dashboard ads for a year when they pay a yearly subscription for Live Gold. Microsoft made the ads bigger in response.

    I really enjoy paying for Gold, then paying for an online pass, and then paying for a game’s DLC that was finished before the game was shipped. I am also into the model of the Forza Horizon Season Pass, a fifty dollar DEAL of letting you get the whole game in installments. $110 game, anyone?

    • http://www.facebook.com/profile.php?id=100003976957614 Willy McBurgle

      I’m inclined to agree. These days it seems increasingly true that everyone at Microsoft lives in a ‘Redmond Bubble’ where they all work and play together and let their kids test all the products and give a big round of high-fives and fisties every time someone comes up with a new bizarre pricing strategy.

  • David

    This is a huge rip off. $15 a month for xbox live when we can get 12 months for $60. So, new comers are paying more and your trying to make it seem like a good deal. They will be paying $360 for Xbox live for 2 years where I and many others will be paying $120 for 2 years of Xbox live. This is how heroin dealers work; here try some for free and then bam they charge large amounts. But MS is being more greedy than a heroin dealer and charging for introduction.

    • David

      Who on Earth would give this comment by me a thumbs down? Do you like paying more for everything? Was it you Major? Come on, don’t hide.

  • http://www.facebook.com/joltfreek Tony Platz

    Is that a family plan for 4 avatars or just a one avatar deal?