September 12th 2011, 6:00 am PT

Join me at the Gears of War 3 launch event in New York City

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Next week, Gears of War 3 launches. While many local events will be taking place, on Monday, September 19th, I’ll be at the marquee event in New York City. Join me at the Best Buy Theater in Times Square, to be broadcast live during a special episode of GameTrailers TV featuring special guest Aisha Tyler, and airing from 11:30 p.m. – 12:01 a.m. local U.S. time on Spike TV. Attendees will be among the first to play “Gears of War 3” before it hits retail shelves at midnight, compete in tournaments for exclusive prizes, meet the game’s developers, and see an exclusive concert in the Best Buy Theater featuring VMA Best New Artist nominee, Big Sean. Fans in the New York area will also be able to participate in a scavenger hunt to secure VIP access to the event and win coveted “Gears of War 3’s” swag, including Limited and Epic editions, and more.

Check later this week for scavenger hunt details.

September 12th 2011 at 6:00 am | Events, Gears of War | 12 comments

June 6th 2011, 9:00 pm PT

Announcing the Xbox 360 Gears of War 3 Limited Edition Console

The Xbox 360 limited edition Gears of War 3 Bundle includes an exclusive red and black console design with two custom-designed Xbox 360 wireless controllers, a 320GB hard drive and built-in Wi-Fi connection for easier access to the world of entertainment on Xbox LIVE. The console will be available for $399 (US ERP) and at your favorite retailers beginning September 20, 2011.

The package also includes a standard copy of “Gears of War 3,” a wired headset, plus a download token for bonus game content including the Infected Omen Weapon Pack and the Adam Fenix character for use in multiplayer. The Infected Omen Weapon Pack gives fan the infected omen skin for use on the five starting weapons: Lancer, Retro Lancer, Hammerburst, Gransher, and Sawed-Off Shotgun. Also, the power and eject buttons have been customized with unique sounds from the “Gears of War” universe.

Also, the customized Limited Edition “Gears of War 3” wireless controller will be available separately for $59.99 (US ERP).

Hey look I’ve got pictures of the new stuff!

Update: The console and controller are now available for pre-order

June 6th 2011 at 9:00 pm | Audio, Gears of War, Xbox 360 | 88 comments

May 18th 2011, 6:00 am PT

Gears of War 3 Pre-Order Top 1-million

And becomes the Fastest Pre-Ordered Title in Xbox 360 Platform History

Today, Microsoft and Epic Games announced Gears of War 3 surpassed one million worldwide pre-orders, making it the fastest pre-ordered Xbox exclusive title to reach this milestone in the history of the platform.

Over the course of four weeks, 1.29 million players played more than 11 million multiplayer matches. Here are some of the other interesting stats:

- 145 different countries participated in the beta
- 249 years worth of matches played
- More than 11 million matches completed
- More than 927 million kills recorded
- More than 131 million executions performed
- More than 23 million deaths by chainsaw
- Nearly 23 BILLION bullets fired
- 4.9 billion ribbons and 291M medals earned
- 435K people earned the Beta exclusive Thrashball Cole skin to use in the retail game when it launches in September
- 234K people earned the Beta exclusive Gold Retro Lancer to use in the retail game when it launches in September

Developed by Epic Games, Gears of War 3 is available for preorder today in three distinct editions – Standard ($59.99 USD), Limited ($79.99) and Epic ($149.99). Gears of War 3 will launch on September 20, 2011.

Update: Clarified that this is the fastest selling pre-order for Xbox 360

May 18th 2011 at 6:00 am | Gears of War, Press Release | 50 comments

April 18th 2011, 9:54 am PT

Reminder: Download the Gears of War 3 beta today

If you have Bulletstorm Epic Edition, it’s now time to download the Gears of War 3 beta. It’s pretty simple. Pop the disc in and click on the Gears of War 3 MP Beta link on the menu. That will lead you straight to the download.

Don’t have a copy? Then you’ll be able to download it next week if you pre-ordered Gears of War 3 from a participating retailer.

You’ll have plenty of time to play, as the beta will run until May 15th.

It’s really simple to do, but just in case here is a video that shows you how.

April 18th 2011 at 9:54 am | Gears of War, Xbox 360, Xbox Live | 28 comments

March 11th 2011, 3:30 am PT

See us at PAX and get a Gears of War prop


If you are attending PAX East this weekend, keep an eye out for me, Eric Neustadter (Xbox Operations) Laura Massey (Xbox development) Stephen Toulouse (Xbox Enforcement) and Eric Doty (Xbox Community Manager) and ask one of us for your special PAX East only Avatar Prop. This year, it’s a special Gears of War 3 Thrashball Cole plushie. This is a limited edition item that you can only get from one of us here at PAX East. You can catch us Friday morning at the Tweet-up or at many of the scheduled events throughout the weekend



March 11th 2011 at 3:30 am | Gears of War, PAX | 19 comments

December 11th 2010, 6:06 pm PT

Gears of War and the VGA’s


Gears of War 3

I have just learned of a decision to postpone our planned Gears of War news from Epic Games for the Spike Video Game Awards this weekend.  I wanted to share this with you and let you know that while these are never easy decisions, we can tell you that what we have to share for the franchise in 2011 will definitely be worth the wait and we look forward to working with our partner at Spike on sharing this world premier news when it is ready.





December 11th 2010 at 6:06 pm | Gears of War | 64 comments

July 29th 2010, 1:11 pm PT

Will Carmine live or Die? His fate is now in your hands


As announced last week, you now have a chance to decide the fate of Gears of War 3 character Clayton Carmine.
Head over to the Xbox LIVE Avatar Marketplace and register your vote by purchasing your choice of shirts:


Decide the fate of Carmine T-Shirts





He’s the last one…he can’t die! SAVE CARMINE (Male) (Female)




Screw it…he’s outta here: CARMINE MUST DIE (Male) (Female)









The proceeds from the sales of the Save Carmine and Carmine Must Die avatar gear will go to Child’s Play, so cast your vote, donate to charity, and have your say in the future of the oldest member of the Carmine Clan.


July 29th 2010 at 1:11 pm | Gears of War | 78 comments

May 8th 2009, 2:15 pm PT

Join me at next weeks Gears of War event in Seattle


If you are in the Seattle area next week, join me at a special Gears of War 2 celebration at The Experience Music Project|Science Fiction Museum and Hall of Fame. We will be celebrating the sale of 5M copies of Gears of War 2, PLUS it will be the very first chance to get your hands on the one of the maps from the upcoming Gears of War 2: All Front Collection map pack.



Who: All Gears of War fans
What: Xbox LIVE presents First to Play: Gears of War 2: All Fronts Collection
Where: Experience Music Project |Science Fiction Museum and Hall of Fame, 325 5th Ave. N., Seattle, WA 98109 (Directions)
When: Friday, May 15, 2009 from 8 p.m. – 11 p.m.

First hands-on gameplay with Gears of War 2: All Fronts Collection, Gears of War creators panel and free access to the EMP|SFM


I’ll be at the event, to hang out and play the maps and to moderate a panel with Dr. Michael Capps and Joshua Ortega.


More details on


May 8th 2009 at 2:15 pm | Events, Gears of War | 25 comments

May 6th 2009, 2:08 pm PT

Gears of War 2 All Fronts Collection coming July 28th

New campaign AND multiplayer content are coming out in July for Gears of War 2. Complete details on the official press release.

May 6th 2009 at 2:08 pm | Gears of War | 80 comments

April 28th 2009, 5:49 pm PT

Gears of War 2 Achievement Hacking: Banning has begun…


As you know, we are committed to keeping Xbox LIVE a safe and fair place to play for the more than 17 million active members. As part of our regular safety monitoring we have pinpointed a group of players who have unlocked specific Gears of War 2 Achievements through an unauthorized hack. Deliberate cheats like these are in direct violation of the Xbox LIVE Terms of Use and will not be tolerated. As I post this, we’ve begun taking steps to reset the Gamerscores of the offending players.  As I have mentioned in the past, this is something we do occasionally to keep the service free of cheating in order to maintain a fair and level playing field for everyone. If you play fair and earn your achievements without glitching or cheating, you have nothing to worry about. Read my original post that shows what a cheater looks like and head over to to read the Gamerscore correction FAQ that may answer some of your questions.


April 28th 2009 at 5:49 pm | Gears of War, Xbox 360 | 147 comments

March 31st 2009, 7:00 am PT

Gears of War 2 Snowblind Multiplayer Map Pack


Content: Snowblind Multiplayer Map Pack
Price: 800 Microsoft Points
Availability: Not available in Germany or Japan
Dash Text: [ESRB: M (Mature) BLOOD AND GORE,INTENSE VIOLENCE,STRONG LANGUAGE] This winter-themed pack brings you four Gears of War 2 maps sure to heat up your multiplayer and Horde action. Hunt your enemies down in the snowy day-lit heights or the dark tunnels of Under Hill. The massive industrial complex of Grind Yard gives numerous bunkers for cover, but watch out for snipers high in the flanking buildings. Beware the falling monuments in Courtyard, where wide-open spaces give you plenty of opportunities to gun down your enemies—unless they strike first.  And due to fan demand, the popular Gears 1 map Fuel Depot makes its return. There are no refunds for this item. For more information, see

Add the Snowblind Multiplayer Map Pack to your Xbox 360 download queue



March 31st 2009 at 7:00 am | Game Add-on, Gears of War, Marketplace | 65 comments

March 23rd 2009, 11:00 am PT

Halo 3 and Gears of War 2 Map Packs release dates set


It’s Massive Map Pack Monday ! Both Gears of War 2 and Halo 3 are each getting new game add-ons in the form of Map Packs.


Gears of War 2: On March 31st the Snowblind map pack will be available for 800 points. The map pack contains four new Winter themed maps: Grindyard, Under Hill, Courtyard, and a frozen version of the “Gears of War” favorite, Fuel depot. In addition, a title update is on it’s way that contains various improvements and fixes as outlined here.


Halo 3: The Halo 3 Mythic map pack, currently only available to those that purchased the Limited Edition of Halo Wars, will be available to everyone on April 9th for 800 points.


Check out the Xbox LIVE Marketplace on for a complete list of Game Add-on for download.



Edit: has posted their update about the Mythic map pack as well as some pretty cool Halo stats



March 23rd 2009 at 11:00 am | Gears of War | 59 comments

January 23rd 2009, 9:22 pm PT

Win 25K in the 13 Days of Gears sweepstakes

The headline pretty much says it all, but head over to for the dates, details and rules. Good luck.

Update: To be clear, you can win your part in the $25,000 in prizes

January 23rd 2009 at 9:22 pm | Gears of War | 73 comments