Many folks have emailed me asking about X05. For those of you that don’t know, X05 is a Xbox specific event where we invite members of the gaming industry from around the globe to attend to fill them in on all of the cool things we’re working on at Xbox. Below is the official word from the Xbox PR team. It’s important to note that this is an Xbox invite only, industry event. All of your favorite Xbox and gaming sites will be invited to attend, plus I’ll be attending (and blogging about it) as well. If you are going to attend, please email me and let me know you’ll be there so we can meet. Sorry, I can’t get you on the list.
Press Release below.
August 12, 2005
AMSTERDAM CONFIRMED AS LOCATION FOR XO5
Next Generation gaming touches down in Europe
Today Microsoft lifted the shroud of mystery surrounding the location for X05 and confirmed that Amsterdam will be the city to host this year’s X0 event. Often referred to as one of the most colorful and vibrant cities in the world, Amsterdam’s sophisticated culture and modern mentality make it the perfect home for this year’s Xbox invite-only brand experience for the games and entertainment industry.
A highlight of the gaming calendar, X05 will bring together members of the games industry from across the globe and create a unique and immersive experience for them. X05 will be held on October 4th and 5th this year and will offer guests the chance to fully experience Xbox 360, including the first opportunity to play next generation games and encounter the unique digital entertainment capabilities of Xbox 360.
As previous events have shown, location is a key part of the X0 mix. X01 was memorably held in Pierre Cardin’s Bubble House in Cannes, while La Isla Magica (Seville) was the theme-park location of X02 and X03 saw guests at an exclusive beach club location in Juan-les-Pins.
Chris Lewis, regional vice president, Xbox, Europe, Middle East and Africa (EMEA), said: ?oWe put a great deal of thought into determining the location for X05. We have a lot of exciting announcements to make this year and it was essential that we make them in the right place. To tell you our rational for choosing Amsterdam would reveal some of our plans and we want to keep those as secret as possible! Suffice to say that after X05 it will be clear that the next generation starts with Xbox. Xbox will be sending out more communication and invitations over the next few weeks.?