Silverlight ads on Xbox 360

 

I’ve seen quite a bit of discussion today about how we’re bringing Silverlight ads to LIVE in the future.
I need to let you know that you don’t need to worry about a huge influx of ads across the dashboard. One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the LIVE community. Silverlight will help make those ads a more organic part of the dashboard, like we’ve done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That’s just not good for anyone.

 

Comments

  • maul 2k8

    @p00k, it’s 30 million Xbox’s and 20 million Live Members.

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  • eolh93

    To all of the people comparing this to cable TV — there’s a big difference:

    When you pay for cable TV, you are paying primarily for CONTENT DELIVERY, not the actual content. Sure, the cable provider pays a certain amount to the stations to carry their content, but it is far less than the programming actually costs. If you actually had to pay for the content, the bill would be much, much higher — but you don’t, the advertisers pay for that.

    With XBox Live, you are paying for the CONTENT (i.e., the service). And then Microsoft is double-dipping, and also selling ads and displaying them as part of that content. Not the same at all.

    A better comparison, if you must compare it to TV, would be one to HBO. When was the last time that you saw an ad (other than for other HBO programming) on HBO? You certainly don’t see it littered with Wendys, Doritos, and god knows what else like we do on XBox Live. How exactly are those “relevant”?

    I agree with what many others are saying here — I’m paying a $50/year premium, I shouldn’t be seeing ads — ANY ads. If Microsoft wants to sell ads, they should make the service free.

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  • LE9ENDARY

    @ maul 2k8
    .
    1. I can’t speak for anyone else, but for me, this Silverlight advert business is just the FINAL reason to end my Gold membership, not the ONLY reason. I think this move just confirmed my long-time fears about how far Microsoft are willing to push/milk it’s customers (even though it’s now possible to get a comparable online gaming experience on the PS3, without paying a hefty £40 a year).
    .
    2. I am fully aware (as is everyone else) that switching to Silver membership will mean losing certain LIVE features, but I feel strongly that the Gold experience is no longer something I am willing to pay for. This is not just an idle threat on my part.

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  • LE9ENDARY

    When my 12 month subscription expires, I will not be renewing it.

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  • BIELMIC

    i don’t mind ads on XBL that relate directly to gaming (like for DLC or upcoming games) since they broaden my awareness of games that i otherwise might skip. i grumbled to friends when i started seeing nongaming doritos and mcdonald’s ads on the dashboard but didn’t complain officially (the doritos and yaris games are ok because they’re games)… i complained loudly to friends online when i HAD TO WATCH A COMMERCIAL BEFORE WATCHING ANOTHER COMMERCIAL!!

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  • BIELMIC

    i don’t mind ads on XBL that relate directly to gaming (like for DLC or upcoming games) since they broaden my awareness of games that i otherwise might skip. i grumbled to friends when i started seeing nongaming doritos and mcdonald’s ads on the dashboard but didn’t complain officially (the doritos and yaris games are ok because they’re games)… i complained loudly to friends online when i HAD TO WATCH A COMMERCIAL BEFORE WATCHING ANOTHER COMMERCIAL!!

    Like

  • BIELMIC

    i don’t mind ads on XBL that relate directly to gaming (like for DLC or upcoming games) since they broaden my awareness of games that i otherwise might skip. i grumbled to friends when i started seeing nongaming doritos and mcdonald’s ads on the dashboard but didn’t complain officially (the doritos and yaris games are ok because they’re games)… i complained loudly to friends online when i HAD TO WATCH A COMMERCIAL BEFORE WATCHING ANOTHER COMMERCIAL!! there is no reason that i should waste my time and bandwith on a potato chip ad before watching the video game ad i select on spotlight. adding silverlight will not enhance anything other than microsoft’s pocketbook. maybe i’m wrong but the general convention in this internet age is to pay to NOT have advertisements. we’ll see if i renew my membership if these annoying ads continue… frankly, there are alternatives now to the XBL network so i won’t miss much other than my friends there (with whom i can communicate on silver).

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  • SpindustryX

    As large as Microsoft is, they still need to make money. If you don’t care about that, then know the XBOX division needs to make money; Microsoft went the whole XBOX 1 cycle with that division not making much money, according to reports, so we should be happy we have a 360 at all. If you don’t care about that, know that the brands advertising on XBOX Live need to reach you as consumers to stay in business. You guys that say you hate ads will be the first one complaining when game companies, peripheral companies, hint guide companies, etc. disapear – which you can see if already happening. Yes you pay something for GOLD membership and you get more than SILVER out of it. Should GOLD see less ads? okay maybe, but I feel I get my $50 out of LIVE each year and am happy to read or skip over some ads to do it. And also something to think about – the whole point of Major’s post was to say the ads may use SilverLight so they can be cooler. If the community is going to flip out about ads in general when he is posting some informal “cool” tech news, he will eventually be told to stop giving the peak behind the scenes… So, just consider some of that before assuming they just like cluttering up our dashboard for fun.. just sayin🙂

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  • P00K

    @maul 2k8: thanks
    .
    @SpindustryX: Yes, Microsoft needs to make money. However, since we’re collectively generating ONE BILLION DOLLARS a year for Microsoft in live subs… uh… screw that why do they need ads again?

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  • Warrengonline

    @maul 2k8
    Oh, trust me, I’m well aware of users – no matter where I am – at work, at my local EB, Borders Bookstore, Barnes and Nobles, Best Buy, public/social times. As I’ve stated, I welcome all of these – Live Messenger allows me to ‘add more than 100 friends’. “What will FaceBook bring?” was my first thought, a larger friend’s list? My friends in real estate refuse to take their Xboxes online i fear of ‘wasting valuable time’. I can see how Live and benefit, but then also bug a lot of gamers. I have friends who join Party Chat JUST to play games and NEVER speak unless I prod them. My point, some features are AWESOME but no for everyone and should be able to be disabled. As for qutting Xbox Live, that my friend is not an option, but turning AutoRun back on is. But again, it is an option. With FaceBook MS stands to gain a World Wide advertising machine. But IF I HAD a choice over FaceBook, Twitter and Last FM – I’d love it IF I could stream audio books (kind of like NetFlix), have ONE SCREEN WITH CONTINUITY for checking messages, sending messages, seeing Xbox Live ticker news, seeing my friends online, re-arranging my friends list (re-arrange friends by importance OR whom I’m gaming with to get achievements with over a period of days) and possibly put a CUSTOM away message/auto answer in my Xbox Live Account. Those are things I as a ‘gamer’ would like to have. I look forward to the direction this ‘integration’ is going to take Xbox Live – but fear the types it will attract out of curiosity (just like that dang ‘blue button’ in Gears of War 2 that invites ALL of your friends on your friends list even if they do not have that game) which why I rather they implement the status of Child, Teen, Adult into accounts for player match-ups. The only thing with me is a reason to drop and return to my collecting – which another friend has actually found me some great deals on some Atari 2600 Carts and my FAVE Mr. Do! on Colecovision. 2009 has not been nice to some of us, but let’s see where the dice of life roll in a few months. }:|

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  • Warrengonline

    Oops, terribly typos (home now – re-reading):
    I can see how Live and benefit = I can see how Live WILL benefit; but no for everyone = but NOT for everyone – Sorry for those typos – careless typing while people interupted me and no proff-reading.

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  • DCJoeDogv2

    Okay done, they are persistent over the phone to cancel the account, but when I run out at the end of the month I will be silver again. The only way MS is going to see we mean business is with our money. I am just one person, but if enough do it it will send the message across.

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  • DavidGX

    Once my subscription is over, I won’t be renewing it so long as the dashboard has ads.

    At least give me the option to opt-out of viewing them if I want.

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  • Warrengonline

    Hmm, I do not see WHY anyone would want to ‘cancel’ their accounts because of silly ads. My latest posts are geared toward this selfish negativity, but toward the reality of ‘gaming’ itself. Pop my game in and play. Okay, it is online and some of my friends and a few strangers have the same game, perhaps we can all play together at some point? Okay, awesome. Now with the ads, twitter, facebook, etc Already-on-the-Internet websites and communities being added to a service with know ‘lagging’ issues, as long as it does not affect my current online access, everything should a.o.k. (as one gamer told me in a small discussion on this topic). It’s not like you can not turn autorun on, then insert a game and just view your email and friends list in that manner. Canceling or not renewing your account means you will miss out on exclusive downloads, videos (if you watch them) and more. Think about it. Posting in anger is not good, but also makes you a hypocrit when you are there.🙂

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  • RidinSlow

    “exclusive downloads and more”? That’s what Gold is worth? Really?

    The biggest complaint about SilverLight should be with the amount of extra data that will need to be downloaded when you sign in to Live. DSL accounts and those in high-traffic areas will notice a big slow-down when loading their consoles. Even those with Cable and Fios connections will notice a slight change in speeds.

    The Silverlight framework will also need to be loaded every time your console starts, which will decrease boot time. SilverLight applications are simple XML files that point to resources and tell the SilverLight Runtime what to do with it. However the multiple resources used is what adds the additional data to download. What was 1 static ad will now become multiple dynamic ads that constantly change.

    It’s already annoying enough to dig through all the layers of crap just to dig down to where you want to go. The Marketplace is S..L..O..W.. It takes 30+ seconds to load the download button for me and I get 6Mbps on my speed tests.

    This makes me curious… Why hasn’t Microsoft implemented a search feature for the Marketplace (or have I missed it)??? Is it to force us to scroll through the many ads?

    I like the fact that MS wants to promote Arcade and Community/Indie games. But I don’t want to have them interfere with my experience as they do now. Add a sidebar somewhere on the screen that I can move to that isn’t part of the main navigation. Put the rest in the menus of the Marketplace where the content “lives.” That way people only need to navigate past it or to it if they are looking for that type of content.

    Don’t force people to have to go straight to the advertisements before getting to their own content. Do you really want people turning off Auto-sign-in? I don’t think so.

    As stated many times before, give Silver members the ads and annoy them (us) because we are not paying and you need to subsidize those costs. Don’t for paying members to view these things. At least give paying members options to turn this stuff off.

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  • maul 2k8

    These ad’s will be on the dashboard in the little cubes, you won’t notice them and they won’t make a difference to you. Quitting to silver is completely pointless, and 90% of the people who say they will do it are just BSing.

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  • RidinSlow

    @maul 2k8 plenty of people will notice their consoles taking longer to load. not everyone has fast broadband. animated ads will need to download more resources and therefore the dashboard will take a performance hit for many people.

    I bet you would have said the same to me over a year ago when I dropped my Gold status. Some people here are already close to unsubscribing from Gold and things like this will continue to push them away from XBL. even if ads are not the trigger, it is another annoyance added to the list of many.

    I root for Xbox because it is an American brand and i want to support American companies, but I do not support Microsoft and their nickel & dime-ing people, then turning it around and calling it “customer choice.”

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