Changes for Inside Xbox (U.S.) *Updated*

In the last 10 years, Xbox LIVE has transformed in so many amazing ways, and as a community we’ve experienced so much together. I’ve personally witnessed many changes that have helped Xbox LIVE improve and together with our members we’ve created a community we all value and rely on.

At Xbox, we are focused on making entertainment and gaming more amazing, and we must continue to invest our resources and talents wisely. Consequently, we’ve decided to discontinue production of Inside Xbox in the United States, and as a result this content will also no longer be available in Canada, Australia and New Zealand. Xbox LIVE in EMEA is currently looking at its operating model for Inside Xbox. This could potentially result in some changes, but we have no news here to share yet. Xbox LIVE in Mexico and Japan will continue to produce first-party content for its members via other media outside of the Inside Xbox brand.

We want to express our sincere appreciation to all of our viewers and fans of Inside Xbox, and remain committed to providing our members with access to high-quality news and information via the console, social media channels and Xbox.com. We will be leveraging third-party news and video content available through a variety of existing and future partners, and supplementing this content with select first-party offerings. However, day-to-day news content and weekly programming currently offered though Inside Xbox will cease production in the United States. This includes shows like Major’s Minute, Featured Videos and Insider Moves packaged under the Inside Xbox brand.

This decision was not made lightly. Our teams working on Inside Xbox have done a great job connecting with our members and delivering high-quality, informative game news and tips. We thank them all for their contributions to the Xbox LIVE community and wish them all the best in their future endeavors.

Update: I posted this in the comments, but a few folks have missed it: I will continue to do the work I have always done, that part will not change. The weekly videos that I used to do with Inside Xbox will unfortunately not continue. I hope that clears things up.

Update on Europe:

Following the news last week that that Inside Xbox in the US was to cease production, the team in Europe has been investigating what makes most sense for them and the Xbox LIVE community as they continue to strive to deliver the latest gaming and entertainment news for users across the region.

As such, they have decided to move away from the current first-party produced content model and transition to a third-party content model, which will provide timely and locally-relevant content to users across more of the EMEA markets. Whilst this means that the Inside Xbox brand will effectively be retired in Europe, the focus remains on continuing to provide the Xbox LIVE community with the latest and best in games and entertainment news and information.

Comments

  • Anonymous

    Weird how this happens the day after ign releases their app.

    Like

    • Anonymous

       Which is horrible.  I doubt I’ll ever run it again.

      Like

    • http://www.facebook.com/people/Junior-Jimenez/744909576 Junior Jimenez

       agree

      Like

  • Anonymous

    Microsoft can’t do anything right these days

    Like

  • buried_horizon

    I have a question… what is “Inside Xbox”? = /

    Like

  • http://twitter.com/KidWhimsical Angie

    Anyone see a problem in this sentence “At Xbox, we are focused on making entertainment and gaming more amazing….?” Gaming is becoming more of a side effort instead of the main focus of Xbox.

    Like

    • Gamescrap

      Marketing seems to be job #1.

      Like

  • Anonymous

    I’m honestly shocked that this happened. What the hell was MS thinking? 

    Like

  • http://pulse.yahoo.com/_XOTBJKUR4IW74YLQH2LHQTE2BU Kairu

    Wow that sucks, and that statement is full of lies.

    Like

  • Anonymous

    BOOOOOOOOOOOOOOOOOOO!

    Like

  • http://www.facebook.com/people/Junior-Jimenez/744909576 Junior Jimenez

    PS3 here i come there no point paying for XBL if there is not going to be Inside Xbox, you just want to safe money well i do to.

    Like

    • Peter M.

       couldn’t you just watch the videos on youtube?

      Like

    • http://www.myspace.com/576933061 Fred

      Is that the only reason you pay for Xbox LIVE Gold?  To watch a video?  Seriously?

      Like

  • http://www.facebook.com/profile.php?id=596460706 Matt Or James

    Terrible news. I really enjoyed some of the content. Larry, Tina and Kate we’re my favourites. Inside Xbox content was one of the things that separated this platform from the others. That and the hosts weren’t loudmouth, phony types. …we’ll always have the podcast though🙂

    Like

  • http://twitter.com/bushmaster2000 bushmaster2000

    I’m fine with this, all those shows were basically infomercials anyway.  The only one i’ll truly miss is Insider Moves.

    Like

  • http://www.thetjhzone.blogspot.com/ Tylerh1701

    I’m surprised so many people care about this.  I’ve watched maybe 2 or 3 Inside Xbox videos ever, and they were either to see what deals Crazy Larry was touting or to look at Jessica Chobot (which I assume I can still do on the IGN app)

    Like

  • ElektroDragon

    You are getting rid of the only decent content on Live and replacing with ADVERTISING.  I guess Playstation will be the only place to go for shows like Pulse and Qore.  Next gen, I am going Sony only.  Their blog is way better than this one too.

    Like

    • http://www.facebook.com/joris.springer Joris Springer

      If only Qore wasn’t cancelled😉 and if places like Home were not overrun with commercials😉

      Like

      • ElektroDragon

         Fair enough, I didn’t realize Qore was canceled.  Maybe Microsoft is following Sony’s lead then and I have egg on my face.

        Like

  • ElektroDragon

    You are getting rid of the only decent content on Live and replacing with ADVERTISING.  I guess Playstation will be the only place to go for shows like Pulse and Qore.  Next gen, I am going Sony only.  Their blog is way better than this one too.

    Like

  • David

    I’m really gonna miss Insider Moves. This is not cool.

    Like

  • Anonymous

    So when is the announcement for Major Nelson TV?😛

    On a serious note, I thought the Inside Xbox videos were done by the Channel 9 folks. Is something happening to Channel 9?

    Like

  • ElektroDragon

    Now wonder Larry’s avatar is hiding its head in shame.

    Like

    • ElektroDragon

      Pretty sure Major will be out of a job soon.😦

      Like

      • ElektroDragon

        “We thank them all for their contributions to the Xbox LIVE community and wish them all the best in their future endeavors.”   

        Meaning a lot of people just lost their jobs.😦

        Like

      • Anonymous

        That’s a lot to assume from one press release.I’m thinking that possibly that IGN will be displacing the first party content.

        Like

  • Anonymous

    I’ve lost all hope.

    Like

  • http://twitter.com/seekul Luke Es | sE ekuL

    Well I hope this gives you more time to work on other fun stuff Major. I can’t actually remember the last time I watched any of these, but I guarantee it was a Major’s Minute.

    Like

  • http://www.facebook.com/joris.springer Joris Springer

    Being a huge fan of Inside Xbox I am quite sad. Sure, SentUAMessage in Europe Sucked big time (annoying hosts with predictable content and all data was old).
    But I loved personally What2Play, Xbox 101 (I mean come on, when a woman is hosting it draws my attention more than e’s voice) and Major’s Minute. Sure I had to watch them through the App because they are not shown in my country but this is absolutely a sad day. You guys at Xbox had something unique compared to the other manufacturers.

    Like

  • http://profile.yahoo.com/GYJAGRCPSV6SPPFZ7AOMBUXBIE Ryan

    Naturally.  Remove one of the few features that we don’t have to pay extra for.  I’m going to need to win the lottery soon if I want to continue using my Xbox at all.  Especially if these multiplayer “passes” that EA & Codemasters are requiring (on top of the $60 XBL subscription) become the norm.

    Like

  • http://www.gadgetbit.com/ Creaky

    That’s a shame, enjoyed some of their stuff

    Like

  • http://profile.yahoo.com/BW3QJKAAU5AQRPM6MQBCTDX5XA Seth McNitt

    Very disappointing news. Paying $60 a year for XBOX Live is becoming more and more of a pay to have the opportunity to pay more kind of affair.  Really enjoyed (and made use of) the content. Will Sent U A Message and Nexus be affected in the UK?

    Like

  • http://pulse.yahoo.com/_DFJSE442ETTMDBVPNWHAJO4PDE M.

    That is really unfortunate.  For a service we pay to subscribe to, you would think we would get more of that sort of content, not less.  So now it’s all Doritos and Mt Dew ads?

    Like

  • Anonymous

    I’m glad this doesnt affect Inside Xbox in the UK (yet), but you haven’t offered a reason as to why it’s being terminated in the US? It’s clear you don’t make any direct profits from Inside Xbox (as it’s not pay to view like just about everything else…), but I’m sure your shows have resulted in indirect sales of marketplace content, and it is one of those things that makes Xbox LIVE better than PSN. It now all makes perfect sense as to why the new dashboard didn’t come with a dedicated Inside Xbox channel. Disappointing.

    Like

  • David Stackel

    This is too bad, I enjoyed inside xbox. I feel like the Xbox brand is moving further and further away from what drew me to it.

    Like

1 2 3 4
blog comments powered by Disqus