Xbox Makes Entertainment More Amazing on Phone, PC, Tablet and TV

Below is a copy of the press release we just issued.


Xbox SmartGlass will deliver new ways to enjoy entertainment in the home and on the go.

LOS ANGELES — June 4, 2012 — What if your tablet or phone knew what you were watching on TV and presented bonus features without you having to lift a finger? What if you could use your tablet to draw up a play in EA SPORTS’ “Madden NFL” and then perform it to perfection on your TV? What if you could control your favorite websites on the TV with a simple swipe, pinch or zoom on your tablet’s touchscreen?

To kick-start the Electronic Entertainment Expo (E3), Microsoft Corp. today unveiled a bold new vision for enjoying entertainment at home and on the go with Xbox SmartGlass. Launching this year, Xbox SmartGlass is an application for Windows 8, Windows Phone, and other portable devices that connects phones, PCs and tablets with your Xbox 360 console to make your entertainment smarter, more interactive and more fun.1 The intelligence of Xbox SmartGlass makes your entertainment more engaging, Web surfing more effortless, and playing games more immersive by delivering companion content and control to enhance your TV experience.

“Xbox is on a mission to make the entertainment that you love even more amazing,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With Xbox SmartGlass, we are lighting up entertainment across your phone, tablet, PC and TV in a completely new way. If you love to play games, watch TV and movies, surf the Web, or listen to music, there has never been a better time to be on Xbox.”

Two years after the launch of Kinect for Xbox 360, Microsoft unveiled the next step in its journey to make Xbox synonymous with entertainment by unveiling Xbox SmartGlass, Internet Explorer for Xbox, and new TV, movie and music offerings.

The Web Transformed for TV

Microsoft will launch Internet Explorer for Xbox this fall in all countries where Xbox and Xbox LIVE are available. Through the power of Xbox, the magic of Kinect and the intelligence of Xbox SmartGlass, you will be able to surf the Internet using your voice on your Xbox 360 and navigate using your mobile devices for an incredibly easy Web browsing experience on the television.2 Whether it is a new website you want to check out on the big screen, an HD video you want to share in your living room, or your favorite website you check daily and want to view in the 10-foot experience, you will have the power of the Web now on your TV.

Entertainment Keeps Getting Better on Xbox

Last year, Xbox added voice search powered by Bing and the power of Kinect, making it easier to find the entertainment you want. This year, voice search is expanding to 12 additional countries: Australia, Austria, Brazil, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Spain and Switzerland.

Adding to the current catalog of customized sports, TV, movies and music apps from world-leading TV and entertainment providers, this year Xbox will continue to deliver all the content you care about in unique ways.

· Your home for sports. Microsoft announced more must-have sports experiences and content coming to Xbox this year, further establishing it as the home for sports fans everywhere.

o NBA Game Time with League Pass Broadband (U.S.) and NBA League Pass (outside of the U.S.). Fans who subscribe to League Pass Broadband will have access to hundreds of out of market live games (blackout restrictions apply in the U.S. and some international markets), plus highlights from around the league and up to the minute stats of your favorite players.

o NHL GameCenter LIVE™ (Worldwide except Denmark, Finland, Norway, Sweden). Hockey fans will be able to enjoy every moment of the live action as it happens on the ice, with live games (out-of-market and blackout restrictions apply), more in-game interactivity, and replays and highlights on demand any time.

o ESPN (U.S.). Later this year fans will enjoy 24/7 live programming through WatchESPN from ESPN Networks – ESPN, ESPN 2, ESPN 3 and ESPN U. All the favorites, including “SportsCenter,” “SportsNation,” “The Mike and Mike Show,” as well as ESPN’s coverage of the NFL, MLB and the NBA, will be live on Xbox.

Xbox also announced regional sports provider SPORT1 coming later this year to Austria, Germany and Switzerland.

· More TV and entertainment. Today, Microsoft announced more than 35 new content partners launching on Xbox over the next 12 months, including:

  • Absolute Radio –U.K.
  • Ameba TV – Canada, U.S.
  • BreakMedia – Australia, Canada, India, Ireland, Singapore, South Africa, U.K., U.S.
  • Comedy Central Stand Up – U.S.
  • Comoyo – Denmark, Norway, Sweden
  • Corus Entertainment’s Franklin the Turtle – Canada
  • GameSpot TV – Australia, Canada, U.K., U.S.
  • Headweb – Denmark, Finland, Norway, Sweden
  • Indie Flix – U.S.
  • Machinima – All Xbox LIVE markets
  • Napster – Germany, U.K.
  • Nickelodeon – U.S.
  • Paramount Movies – U.S.
  • Picturebox – U.K.
  • Quickflix – Australia, New Zealand
  • Rakuten ShowTime – Japan
  • Revision3 – Canada, U.K., U.S.
  • Rhapsody – U.S.
  • RTL XL – Netherlands
  • Slacker Radio – Canada, U.S.
  • SnagFilms – U.S.
  • Terra (Sunday TV) – Brazil, Chile, Colombia, Mexico
  • The AOL On Network – Australia, Canada, Netherlands, U.K., U.S.
  • The Weather Channel – U.S.
  • The Whistle – U.S.
  • TOU.TV – Canada
  • TV3 – Spain
  • Twitch TV – U.S.
  • Univision – U.S.
  • Wuaki – Spain
  • Youzee – Spain

Xbox Music revealed. Microsoft showed a sneak peek of Xbox Music, an all-new music service coming to Xbox 360, Windows Phone and Windows 8-based devices.

Xbox on Windows 8
This year Xbox will bring premium entertainment experiences to more than 180 new countries around the world when Xbox on Windows 8 launches, featuring four Metro-style apps: Video, Music, Games and Xbox SmartGlass. 3

With Xbox on Windows 8, you can play games with friends and earn achievements, listen to music, and enjoy your favorite TV shows and movies wherever you go.4 And with Xbox SmartGlass, you can start a movie or TV show on your Windows 8 device and finish it on the big-screen TV.

1 Xbox SmartGlass is available with select games and Xbox LIVE content and requires Internet connectivity and compatible devices. Xbox LIVE Gold membership (sold separately) is also required for some Xbox SmartGlass-enabled content and features. Available Xbox SmartGlass features may vary by device. See

2 Internet Explorer on Xbox requires Xbox LIVE Gold membership (sold separately).

3 Available content and features vary across regions.

4 Available content and features vary across devices. Games and media content sold separately.

56 thoughts on “Xbox Makes Entertainment More Amazing on Phone, PC, Tablet and TV

  1. xbox games on windows was the best news for me.
    Otherwise the show was just like the last few years. Very centric on kinect and entertainment crap.

  2. E3 sucked, to much focus on kinect and a device the average consumer(xbox largerest fan base) wont bother buying or using. 90% of the show 3rd party companys. An don’t get me started on the Usher nonsense. this year microsoft comes dead last at E3

    To add to my comment streaming the Xbox E3 keynote to xbox was probably a bad mistake since your large fanbase just saw all that content that that wont be using.
    Should of saved the first stream to xbox live for next year when you announce a new console. Take this years E3 as proof it is coming because they are investing into the 360 less and less each year

    1. To add to my comment streaming the Xbox E3 keynote to xbox was probably a bad mistake since your large fanbase just saw all that content that that wont be using.
      Should of saved the first stream to xbox live for next year when you announce a new console. Take this years E3 as proof it is coming because they are investing into the 360 less and less each year

      1. I am thinking they must be saving stuff for the next E3 and next Xbox reveal, but that is what I have thought the last two years.

      2. Yeah im thinking the same, they have really tighten the buget next year will be a big reveal of next xbox…..then the year after it will come out

  3. I think that this year’s E3 has been the best Xbox E3 keynote by Microsoft ever, despite no new hardware being shown off.

    Software is a huge part of the Xbox! Cheers to Xbox Smart Glass, Xbox Music, and Halo 4!

    1. ? Best ever? There was a freaking concert in the middle of it… how that relates to Xbox, or XBL, or games… I mean seriously, what did we see that wasn’t expected? A Skyrim clone.

      Halo looked amazing, and it was downhill from there. Show off NEW games, NEW exclusives, NEW hardware, not the same crap from last year, and shows prior – we KNEW about everything going into the show… where are the days of “Oh, and one more thing” and “Oh, here’s this fancy new exclusive” and “oh, here’s a kick-ass exclusive you’ll actually use your Kinect for…”

      Not here – not this year.

    1. I didn’t think it was nearly as bad. The only nice thing about their last couple E3’s were they set the bar so low that as long as they don’t bring children onstage that look like they were abducted they seem like a winner.

  4. Glad to see NHL Gamecenter finally on Xbox after having been on Playstation for so long. Curious about SmartGlass and if MS will try to charge for it. Really not impressed or excited about any games shown. Tired of the same old series being beaten to death. Like that Kinect is having voice be more integrated into games, but not appealing enough for me to buy a Kinect unless they’re $50 or less.

  5. What I’d like to know is if we will absolutely need a xbox smart glass for Internet Explorer or we will be able to browse it with a controller and a USB controller keyboard. I think it would be less complicated with just a controller and a keyboard, but I guess thats just me…

    1. Mark–the NFL has an exclusive deal with Sony for the digital streaming, just as they do for the PPV channels on DirecTV.

      Don’t know when it’s up, but there are a lot more folks that own a 360 than PS3 and have other TV providers than DirecTV. We’ve made do with RedZone and the hope that the NFL quits giving out exclusive licenses for its IP and broadcast rights.

  6. Will the Xbox Internet Explorer run at 1920 x 1080 (1080p)? Also, will I be able to use a standard controller with messenger chat pad with it?

    1. Yeah, I was getting excited, then Usher came out. Then at the end they were talking about some huge game, and I thought they are going to make up for it with a new IP. Then they bring out Call of Duty.

  7. As a cord-cutter, I’m extremely curious whether new WatchESPN will be like current WatchESPN/ESPN360. I really hope not. It would be nice to a la carte ESPN direct to Xbox or (even better) to the SmartGlass app while I play a game.

    1. if it works like watch espn on any other device, then it requires a cable subscription. not only that but it only works with 4 of the cable providers (not including my current cable provider, att uverse). so i wouldn’t worry about the layout considering most of the content won’t even be available to us.

      1. Yeah, doesn’t work my ISP, either. Not sure what the deal is with that, but I think it is all on ESPN’s end. The same thing happens online with their stuff.

    1. That’s because this was about the entertainment (i.e. TV, Movie, and Music) options available on the console, not the gaming options.

      1. The gaming news was Halo 4, Gears Moar and what is presumed to be an offering on their now yearly Forza franchise.

        It would have been nice to see some games that looked interesting. Lococycle, anyone?

        The Ascend thing looked good, but I have a feeling it is a DLC game. I was watching the coverage before the briefing and they had a guy from MS pretending to be stoned and saying he is all about games. Well, he is working for the wrong company.

  8. Yes, I was hoping for that. NHL and NBA in Germany, XBox is getting more and more the media center it is supposed to be. Keep on bringing apps to non US markets.

  9. No Crunchy Roll? Poor show Microsoft, poor show.

    And how about allowing third party video apps to use 1080p? Capping them all to 720p hurts your platform, your partners, and most of all us, your customers.

  10. No wonder PC developers love you guys so much/sarcasm.

    The new apps are cool, though, glad to see NBA on there. Also, MACHINIMA!, thank youse.

  11. Hopefully SmartGlass will be available for not just Windows devices, but also iOS and Android devices too. If they actually want people to use it, that is.

    And look at that list of all those new XBL content providers, but yet MS and Time Warner STILL can’t work out a deal to get ESPN streaming content for TWC subscribers. Wtf ever happened to that anyway?

    Overall the press conference was a whole lotta meh. The best part of it was Trey & Matt mocking MS for how convergence-crazy they are now lol.

  12. I’m excited for new WP features. I love the collaboration between phones, xbox and PC. Still waiting for Phones connecting with Kinect though, like they’ve previously shown…last year I believe.

  13. This is stupid – I bought an LG Smart TV to fill in the gaps of what was missing from Xbox (pretty much everything), and now i never turn my xbox on except for gaming. First the phone and tablet market, now you’ve lost the living room – why!?! Is it beauracracy? I mean your DLNA experience is laughable. With the added ability of apps, why no proper media server clients? Why now web stream plug ins??

  14. Bring Tv on Demand to New Zealand !!!!!!!!!! Ps3 has it, You keep putting out these other lame services that all pretty much require extra subs

  15. As a fan of the expanded selection of aps I have to ask, where is the NFL? I would happily by the Sunday Ticket package or whatever its called directly from the NFL and rid myself of Directv once and for all. Come on Microsoft, get the NFL.

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