Game Content Usage Rules Clarification

We’ve heard some fans are confused about our Game Content Usage Rules and specifically using game titles in connection with user generated content. Of course, we recognize our community needs to use Game titles to identify and describe their creations. The portion of the Usage Rules in question is focused on using Game titles in ways that are confusing about the source of the content or misrepresent Microsoft’s role in the creation.

We took an exciting step forward last week by updating our Game Content Usage Rules to enable Xbox fans to participate in the partner programs on YouTube and Twitch and earn revenue for ads in connection with their videos. A major goal of this update was to bring the policy in line with current community usage. The policy has always been about enabling creators to use our game content, and we recognize it only works if their content can be found. The key here is for people to use game titles for discovery and not misrepresent Microsoft’s role in the content’s creation.

We’ve heard the feedback and will be updating the language in the policy to provide some more examples and clarification of this clause with the revised version below:

In addition, your Items may not use the name of the Microsoft Game in their title to give the impression that Microsoft is the source of the Item, or authorized or endorsed the Item. Items that make referential use of our titles are fine, for example, “Let’s Play Forza Motorsport 5” or “Tips and Strategies for Halo 5.” Using the Game title to tag your Item on social media is fine. We also don’t object to “Red vs. Blue” or “Operation Chastity”. But we may object to “Halo: Covenant Strike,” for example, if it could be confused as something Microsoft produced or licensed, or if it could be mistaken as an official part of the Game. We just want to make sure consumers don’t get confused.

Rest assured, we have not seen rampant abuse of this and we’re not actively seeking violations on YouTube and Twitch. We love that you’re passionate about our games and we want you to create great works. This is a small way for us to protect against abuse. Sorry if there was any confusion.

Comments

  • http://WWW.DOLLMYTEE.COM/ DollMytee

    Thanks for clarifying this Major Nelson. I didn’t think it was all that complicated, but I guess it could be misconstrued a bit. Love the new policy though obviously.

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  • Sam

    that actually makes sense

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  • NoOne3584

    Sounds fair to me.

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  • evilfangs .

    Cya later cod esports and MLG. Oh and a massive market for Microsoft. Well done.

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    • David Monzon

      Good job, you just proved you clicked on an article to make a comment without reading it.

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      • evilfangs .

        Go on than?

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    • mcmax3000

      Microsoft doesn’t make Call of Duty, so nothing about any of this applies to competitive Call of Duty footage.

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      • evilfangs .

        Haha yeah it just dawned on me, only took me 7 hours to realize lol. I’m an idiot.

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  • Guest

    So, a Dutch site just named Gears of War Punishment.??? Is that the game announcement on the 21st?

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  • Legion

    Fair.

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  • Digiadam

    Wow….just…..wow.

    I will call my streams or whatever I make what I deem fit. If Microsoft has an issue with it….tough luck to Microsoft. Sorry.

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    • Some guy

      Enjoy getting banned then.

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      • Burnt Offering

        Or sued.

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      • Digiadam

        They can try. LOL!

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      • Burnt Offering

        It wouldn’t be hard for them at all. And even if you are using a screencapping device instead of connecting directly to the services, Twitch and Youtube will deny you access after enough copyright infringement complaints.

        I don’t see where you think you have the high ground anyway. In essence, you are making videos (and possibly advertising dollars) from copy-protected material that you do not own. The actual owner is saying it is okay but you have to respect their branding and product in doing so. They have every right to tell you what you can and cannot do with their property. It really is people like you that will cause these kinds of open policies to cease.

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    • Burnt Offering

      Except the content you are streaming, you do not own. There are companies that will kill videos and streams just because there is a few seconds of unauthorized use. MS is being cool enough to say that they will let you make a few bucks from their copy-protected material if you can, but they require that their brand and product is respected in return.

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  • http://fondsdecran2014.blogspot.com/ Karim Ston

    Are you Stupid ??

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  • Liquidfx Xboxdude

    i should have left the herb alone today. i had to read that 2 times to understand.

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    • evilfangs .

      Haha I needed that excuse for what I wrote yesterday.

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      • Liquidfx Xboxdude

        lol i don’t know what you wrote but i have said many things i wish i hadn’t. so many things. i managed to create new ways of embarrassing myself in the past. thank god that nowadays i only say regrettable things online, as more of a stress reliever than anything. that is why i use this made up facebook account. i never post my name or even gamer name(s) either. that way i can diminish the amount of real life awkward memories in my future.

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  • Burnt Offering

    I am wondering if the “performance rights” issue ever got settled since that questioned who owned an “actor’s” (a player) performance in unscripted parts of a game. That even questioned a streamer’s ability to stream or record in multiplayer without everyone’s consent.

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  • gtx

    we need xbox 360 achievement pop up style in xbox one

    Like

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